Ideas & Frameworks
The PAS copywriting framework is a formula used by copywriters to create persuasive messages for marketing and advertising. It is based on the acronym PAS, which stands for Problem, Agitate, and Solution. This framework encourages copywriters to identify a problem that the audience is facing, agitate that problem to create a sense of urgency, and then propose a solution. This is a powerful strategy for creating persuasive copy that can help to drive sales and conversions.
The AIDA copywriting framework is a widely used method for creating effective sales and marketing campaigns. It stands for Attention, Interest, Desire and Action, and it focuses on capturing the attention of the audience, building interest in the product or service, creating a desire for it, and then prompting the audience to take action. It encourages copywriters to think about the customer journey and create content that is compelling and relevant to the target audience.
Describe the product or service and the special offer you wish to extend. For example, As a loyal user of our [service description]. We want to extend the following offer.
Essentially the same as the special offer but with a limited-time component. Specify the duration of your offer.
AI will write a sales letter designed to sell your product and generate a lead. Include specifics about your product or service that AI doesn't know about. For example, AI knows what a blog platform is so you shouldn't need to describe it if part of your offer includes a blog platform. Provide a short description of your features that your blog platform contains that are not available in competitor platforms.
AI will write a sales letter designed to solicit a specific call to action. Please let AI know what action you want your recipient to take. Provide descriptions of products or services you offer that are relevant to your ask.
Tools & Resources
Originality.ai can detect if your copy was generated by AI. This is a valuable tool to use when editing AI generated content.
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Improving on AI - David McInnis guides you through the elements of perfect press release style. Make your AI generated press release perfect.